![]() ![]() ![]() I had the privilege to reconnect with Joe Nickolls, who recently founded Timbre Games in Vancouver. Setting up a AAA studio in one of the most talent hungry gaming clusters in the World is not something you do without carefully strategizing how will you be able to attract talent. In our conversation Joe discusses his very unique approach to building an employer brand that can stand out from the magnificent gaming companies in the city. While we all know of Playrix, we also know very little about the company. There are almost no English-speaking articles on how they make games or what is their organizational structure. I don’t remember ever reading about their culture nor hearing about their future plans. ![]() And if you don’t speak Russian, you’d likely be clueless, until now… The company prospers behind an iron curtain. The infamous war between Homescapes and AppLovin’s Matchington Mansion How the company is organized around clusters of excellence located far away from each other Playrix 17 year journey to date and their aspirations to one day beat Tencent on mobile I had the privilege to sit down with Maxim Kirilenko, Playrix’ Chief Business Development Officer, and ask all the questions that I wanted about the company.
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